“Marketers should be concerned with the product or service ahead of the communications. They need to get their hands dirty.” Taken from their highly recommended white paper.
This paper was a huge inspiration for my dissertation: An exploration into the evolving field of Service Design. I also saw Daljit speak at Intersections which was fantastic! Hope you are enjoying the snow.
Fill in your details below or click an icon to log in:
You are commenting using your WordPress.com account. ( Log Out / Change )
You are commenting using your Twitter account. ( Log Out / Change )
You are commenting using your Facebook account. ( Log Out / Change )
You are commenting using your Google+ account. ( Log Out / Change )
Connecting to %s
Notify me of new comments via email.