Digit getting it right

“Marketers should be concerned with the product or service ahead of the communications. They need to get their hands dirty.” Taken from their highly recommended white paper.

Advertisements

One response to “Digit getting it right

  1. This paper was a huge inspiration for my dissertation: An exploration into the evolving field of Service Design. I also saw Daljit speak at Intersections which was fantastic! Hope you are enjoying the snow.

    Lauren

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s