Elephant in the room

“Basically… I’m saying that there’s one elephant, it’s not really a new elephant, but it may be a newly-relevant elephant, and all of these different terms are descriptions for different parts of a single elephant.”

About the best description of the ongoing Service Design Definition War, and a good digest of some extensive Service Design reading by Red Cone.


One response to “Elephant in the room

  1. In fact it is not just an elephant for Service Design, it is an elephant for all disciplines in the Service Economy! I remember attending a workshop around the topic of SSME with Prof. Raymond Fisk (a name that worth checking out)and he describe the current situation as ‘blind men and elephant’- interesting metaphor.

    I wish that we Service Designer holds the heart of a service system – the people.

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