I’ve had some interesting conversations with buyers of service design of late, and though all are very positive about what service design can bring, without fail all have gone on to say -“but when it comes to implementation…” This seems to be a bit of an achilles heal. Is it because service designers haven’t had the chance to flex implementation skills – plenty tell me they’re gagging to get stuck in – or is it because, as designers, they tend to get a little bored quickly once the creative bit is over? I feel like the latter is a bit of a cliche, but as an industry we need to prove our way out of this by giving some good implementation. I need to know the answer, because at some point I’m going to need some service implementers – people who are motivated by design and what it can bring to the start of the journey, but who also want to follow through over what can take months and even years.
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